AKA, don’t ask me to give you things and market for you.
There’s a web video show thing out there called Framed. It’s a photography show which I watch occasionally. Or rarely. I generally avoid having sound come over the Internet at me. I don’t like it.
Framed is currently (or was, until yesterday) doing a giveaway. I had no idea what they were giving away, but I figured that it was photography-based, and I am an enthusiastic amateur photographer. I probably want it.
Then I read the contest details:
1. Grab your camera, and give us your best photographic interpretation of STRENGTH. Be creative, have fun, and think outside the box.
2. Upload your chosen “STRENGTH” shot to our [FRAMED] Facebook Page. Go to the wall and upload your photo.
3. Once you’ve uploaded your photo, tell your friends to head to our facebook page and click “like” on your photo to cast their vote for you to win. The more likes you have on your photo, the better your chances of winning! The top ten photos with the most “likes”/votes will be finalists and the winner will then be picked by a group of [FRAMED] photographers!
4. Blog about your photo on your own site or blog, link your readers to www.framedshow.com and tell your fans why your photo represents strength to you. BE SURE TO LINK YOUR BLOG SITE UNDERNEATH YOUR PHOTO WHEN YOU POST YOUR PHOTO TO THE [FRAMED] FACEBOOK WALL
That is ridiculous.
They want me to not only give them my photo for their Facebook page, but also to annoy everybody who follows me on Facebook or Twitter, or reads the Big Bad Blog, and point my entire social network towards their show and their site?
Of course they do — that’s the aim of the marketing campaign — but to come right out and say it? That’s just insulting. And all for a chance to win something worth a couple hundred pounds?
Sorry, I’m not that much of a fool. And my rates as a social marketing guru are a bit higher than “maybe you’ll get a free backdrop”.
Go learn to do a giveaway properly, ya know, Backpacking Dad style.