The morning coffee and the cold-blooded goat
Richard Dawkins is probably not a reader of the Big Bad Blog. Also unlikely — though less so — is that a loud voice at the British Humanist Association is reading this. But if you are, please read this reaction to the row over your new posters in Belfast. Then, think about who your target audience was, and what might be a good way to reach them.
Dear Denmark: A domestic violence awareness campaign is good in principle. Your Hit the Bitch campaign seems a little out of whack, though.
A cold blooded goat? Yes, a cold blooded goat. Which means that mammals can evolve to be cold blooded. Which means that some day we might really have “cold blooded killers”. Awesome.
