February 23, 2011
My inbox contained a new e-mail last week. This is not strange.
The e-mail was from Sky — my television and broadband provider. This is not strange, either. They often send me e-mails.
What was strange, though was the bit of marketing that was in the e-mail:

So, to answer Sky’s questions:
Do you know that feeling where you discover something special?
Absolutely. I have discovered many special things during my life. Seeing my daughter for the first time. Falling in love. Moving to London.
These things all invoke very different feelings, but there is a similarity between them. An excitement at the new, at staring at an unknown – an unknowable – future, and knowing that your life is about to be better for it.
Like when you first paused Live TV?
No. Not like that at all. VCRs were around when I was a child — I am uncertain if I have ever had a remote control lacking a pause button.
And is anything on TV actually live any more? We are under the impression that even sporting events had a short tape delay.
Or that sense of anticipation you felt when you discovered that the new series of your favourite show was coming in high definition?
No. Although I am geeky enough to occasionally be excited about a new series, I cannot even fathom being excited by news that it is going to be in HD.
I like HD, mind you, but it really isn’t something worth getting excited over.
That’s The Better Effect
My impression is that you have no idea what you’re talking about.

Dear Sky,
Please immediately fire your entire marketing department, and replace them with … anybody else, really. We cannot imagine that the current department’s replacements could be much worse.
Sincerely,
Mr. Topp
Top image was delivered by Sky to Mr. Topp’s e-mail. It is an actual marketing message to Sky customers.
Bottom image was found at this Tumblr. We have no idea who made it.