I find myself registering for an account on the Royal Mail website, and I see – as usual – the options to opt-in or opt-out of the receipt of marketing materials from the Royal Mail themselves, and from “carefully selected third parties”.
Does anybody say yes to these on purpose? Or are these just there to catch out people who tick (or un-tick) the wrong box?
The Royal Mail reveals all:
If you can’t read that (it gets bigger if you click), the first set of check boxes is to opt out of receiving spam. the second set is to opt in.
In other words, the folks at the Royal Mail are hoping that you only read one set of fine print, assume that they use a consistent approach, and then check (or uncheck) all the boxes. And then they have “your permission” to spam you.
Their treachery is revealing, however. As suspected, nobody ever opts in. Everybody opts out. Hence trickery is required. If you think a good way to court cusomters is by trying to trick them during the registration process. Like the Royal Mail do.